VENDING MACHINE AT MORGANS HOTEL

J'ai vu cette machine dans le hall d'un hôtel "très design" à Londres ... je n'avais pas trop compris de quoi il s'agissait (photo n°1). En faisant des recherches sur Internet, j'ai trouvé l'explication : il s'agit d'une machine automatique pour la vente de cadeaux (... plutôt très haut de gamme) et qui vient en remplacement de la petite boutique traditionnelle. Nouveau service ou nouvelle façon de faire du commerce ?


Plus d'explications en anglais : Semi-Automatic at Hudson has reinvented the hotel gift shop experience with the introduction of an oversized vending machine occupying part of a wall in the hotel lobby, stocked with a curated combination of everyday travel necessities and a myriad of luxury items at the press of a button. Semi-Automatic originally debuted last year at Mondrian in South Beach and became an astounding success. Dispensing everything from Bentley's, Flip Video cameras and bathing suits, Semi-Automatic with its sleek design became an instant success as guests gathered around to ogle at the three-dimensional dispenser of luxury goods purchased as easily as a can of soda from a lobby vending machine. Mondrian in South Beach continues to impress today with pop-up curation of Semi-Automatic by innovators like Interview Magazine.
Now at Hudson, Semi-Automatic is available to guests 24 hours a day, seven days a week, and will present new luxury items on a regular basis. Prices range from $4 (for the basics) to $4500 (a two night penthouse package at Morgans Hotel Group's newest hotel, Ames in Boston. The package includes a two-night stay, dinner for two at Woodward, a special welcome amenity and a curated itinerary from UrbanDaddy). For the extravagant consumer with refined taste the Ben Watts photo shoot is priced at $8,000 and the Ferrari 599 GTB can be yours to rent for $10,000 per week.